2023 has been a landmark year for country music sensation Morgan Wallen, as he has emerged as a streaming juggernaut on platforms such as Apple Music and Spotify. His track “Last Night” achieved unparalleled success, clinching the top spot as the most streamed song in the U.S. on both platforms. Wallen’s album “One Thing at a Time” also garnered immense popularity, becoming the most streamed album on Spotify.
Apple Music’s global charts saw Wallen’s “Last Night” surpassing major hits like Miley Cyrus’ “Flowers” and SZA’s “Kill Bill,” positioning itself as the most streamed song worldwide. The same pattern was evident on Spotify’s U.S. chart, with “Last Night” leading and another of Wallen’s singles, “You Proof,” also making it into the top ten.
2023 has been a record-breaking year for the track “Last Night.” It spent an impressive 16 weeks at the top of the Hot 100, surpassing Harry Styles’ previous record for a non-collaborative song and tying with the iconic “Despacito” for the second-longest reign in Hot 100 history.
Morgan Wallen also stood out as the third most-streamed artist in the U.S. on Spotify, trailing only behind icons Taylor Swift and Drake. His influence extended to album streaming as well, with “One Thing at a Time” being the most-streamed album in the U.S. and his earlier album, “Dangerous: The Double Album,” also ranking in the top five.
In summary, Morgan Wallen’s streaming success in 2023 is not just a testament to his musical talent but also signals a significant shift in the popularity and reach of country music in the streaming era.